The lipstick itself looks quite a dark red, but on my lips and on the swatch above it definitely comes out as a true red, which is perfect. All of the photos were taken without flash, so as you can see, it has a slight glossy finish on the lips. I've never worn a red lipstick before, so this is a great one to start with. It was quite difficult to apply, but I assume a lot of reds would be. I'd definitely recommend using a lip brush! But other than that, the colour's great and it didn't stain my lips. Just gotta find the confidence to wear it out now!
Look out for more reviews of MUA lipsticks :)